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New Faith Church Branding

With Seasonal Accent Color Standards

 

Introduction

Maintaining a consistent and engaging visual identity is essential for creating a recognizable and welcoming experience for our church community. Colors play a significant role in shaping perceptions and emotions, and they help us communicate our church’s values, message, and mission effectively. By establishing a standard color palette and a seasonal accent color calendar, we ensure that our announcements, presentations, and digital assets remain cohesive while staying fresh and relevant throughout the year.

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This guide outlines the core branding colors, a seasonal accent color calendar, and guidelines for tone and voice, along with tips for implementation. These standards will help us create professional and visually appealing designs that reflect our church’s identity and connect meaningfully with our congregation.

Standard Colors

Our core brand colors are the foundation of our visual identity. To ensure consistency across platforms and materials, these colors should be present in all designs.​ These colors should serve as the primary palette for all church assets, including announcements, presentations, social media graphics, and printed materials.​​​

Stannard Accent

White - #FFFFFF

Medium Gray - #4A4A4A

Dark Gray - #333333

Light Gray - #F5F5F5

Green - #799C4A

Orange - #F4A261

Seasonal Accent Color Calendar

In addition to the standard colors, we’ll incorporate seasonal accent colors to keep our visuals engaging and relevant. These colors will highlight key messages, align with seasonal themes, and help emphasize special events.

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Tips for Implementing the Seasonal Calendar

  1. Maintain Consistency: Always use the standard colors as the primary palette. Seasonal accents should complement these colors without overpowering them.

  2. Highlight Key Elements: Use accent colors for specific highlights, such as headings, call-to-action buttons, or important dates.

  3. Adapt to Platforms: Ensure the colors work well across different platforms, including printed materials, social media, and presentations. Test legibility and contrast.

  4. Gradual Transitions: To create a smooth visual shift, transition accent colors at the start of each month or season.

  5. Use Tools: Platforms like Canva allow you to save color palettes, making it easier to apply seasonal accents consistently.

  6. Coordinate with Themes: To create a cohesive message, align accent colors with the themes of sermons, events, and seasons.

  7. Monitor Engagement: Listen to how audiences respond to seasonal visuals and adjust as needed.

January - Winter/New Beginnings

February- Love & Community

#A8DADC (Icy Blue)

#BCCCDC (Silver)

#E63946 (Deep Red)

#FFC6D9 (Blush Pink)

19A1E9
Winter Blue

#800020 Burgundy

March - Early Spring/Lent

April - Easter

​A8E6CF (Soft Green)

#D9CAB3 (Earthy Beige)

#D4B5E6 (Lavender)

#FFD166 (Bright Yellow)

#FFB6C1 (Pastel Pink)

#CBAACB (Lilac)

May - Late Spring/Mother’s Day

June - Early Summer/Father’s Day

#FFD1BA (Peach)

#87CEEB (Sky Blue)

#C6F6D5 (Light Green)

#0077B6 (Bold Blue)

#2EC4B6 (Vibrant Green)

​#FFE156 (Sunlit Yellow)

July - Independence/Summer

August - Late Summer/Back to School

#EF233C Red

#FFD60A Sunny Yellow

#023E8A Blue

#F4A261 Warm Orange

#2A9D8F Teal Blue

#E9C46A Sandy Neutral

September - Early Fall

October - Fall & Harvest

#D97706 Deep Orange

#8D6A46 Earthy Brown

​#F59E0B Golden Yellow

#800020 Burgundy

#D2691E Burnt Orange

#014421 Forest Green

November - Thanksgiving

December- Christmas/Advent

#D4AF37 Rich Gold

#7B2E2F Deep Red

#8B4513 Warm Brown

#8B0000 Deep Red

#C0C0C0 Silver

#FFD700 Gold

Fonts

Fonts are a vital part of maintaining a cohesive visual identity. Consistent typography enhances readability and reinforces the church's branding. Below are the standard fonts to be used in all materials:

 

Font Name - Use Case

  • Poppins (Bold) - Headlines, Titles, Subheadings

  • Nunito Sans (Regular) - Online Body Text

  • Lemon Milk - Special Accents or Emphasized Statements

  • Captiva Light - Printed Materials, Formal Invitations

  • Feeling Passionate - Decorative Accents (use sparingly for flair)

 

Tips for Using Fonts:

  1. Keep it Simple: Avoid using more than two fonts in a single design to maintain clarity. Pair a decorative font like "Feeling Passionate" with Poppins or Nunito Sans for balance.

  2. Size and Hierarchy: Ensure proper font sizing to create a visual hierarchy. Headlines should be more prominent and bold, while body text remains readable.

  3. Alignment: Maintain consistent alignment for a professional and clean appearance.

  4. Readability: Test designs on various platforms to ensure fonts are legible on both digital and print mediums.

Voice and Tone

Our voice and tone should reflect the message and purpose of the content. Depending on the topic or event, we may adopt a more formal tone or a lighthearted and fun approach.

 

Tone - When to Use

  • Formal - Worship services, formal invitations, announcements regarding policies, etc.

  • Encouraging - Messages of hope, prayer, or faith-based reflection.

  • Casual - Community events, youth activities, and family-friendly promotions.

  • Playful - Social media posts, holiday announcements, or lighthearted engagement content.

Tips for Voice and Tone:

  1. Match the Audience: Tailor the tone to resonate with the intended audience, whether it’s a broad congregation or a specific group.

  2. Stay Positive: Regardless of the tone, maintain a positive and uplifting message.

  3. Use Humor Thoughtfully: When using a playful tone, ensure it aligns with church values and doesn’t detract from the message.

  4. Keep It Authentic: Speak in a way that reflects the genuine values and mission of the church.

Conclusion

By following these guidelines, we can create visually appealing and impactful designs that reflect our church’s identity while staying fresh and relevant throughout the year. Let’s use our visuals to draw attention to our mission and effectively engage our community.

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